How we help you

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Upfront Cost

Ad Spend

Lead Qualification

Minimum Contract

Worst Case Scenario

Adverting Model

£1000-3000
with retainer

Paid by you
£1,000-3,000

No qualification or guarantee process

Long-term contracts

High risk - you spend £6k+ and get no sales

Pay per lead

No retainer but high minimum cost £1k+

Included in lead cost

Leads guarantee, but no qualification

Bulk lead purchase requirements

You spend £1-5k+ on non-converting leads

Synergy Model

No Upfront Cost

Ad Spend Is Covered by us

Only pay for qualified leads

Pay as you go

No conversions, no money lost

Advertising Model

Pay per lead

Synergy Model

Upfront Cost

£1000-3000
with retainer

No retainer but high minimum cost £1k+

No Upfront Cost

Ad Spend

Paid by you
£1,000-3,000

Included in lead cost

Ad Spend Is Covered by us

Lead Qualification

No qualification or guarantee process

Leads guarantee, but no qualification

Only pay for qualified leads

Minimum Contract

Long-term contracts

Bulk lead purchase requirements

Pay as you go

Worst Case Scenario

High risk - you spend £6k+ and get no sales

You spend £1-5k+ on non-converting leads

No conversions, no money lost

Principles at Synergy

At Synergy, we do things differently. Instead of just selling leads and walking away, we partner with our installers on a commission only model — we take care of the ad spend, qualify every lead ourselves, and only earn when you close the deal. It keeps us accountable and focused on one thing: results. Over the past year, our leads have driven more than £2 million in closed sales. If our leads didn’t convert, we wouldn’t be in business.‍

High quality,
reliable leads

Our leads are pre qualified by phone and delivered to installers within minutes.

Supportive and experienced

We coach every installer we work with — at no cost — on how to tighten things up. The faster you close, the more money you make.

Low cost, high conversion

We fund the ads, qualify every lead, and only get paid when you make a sale.

Core Services

We help solar installers find reliable leads across the UK, that are unique, trusted and generate real value

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Services at Synergy

1. Commission Only Solar Leads

We take all the risk. You only pay when we get paid.

Most lead gen companies make their money whether you close or not. We don’t.With our commission-only model, you don’t pay a penny upfront. We fund the ads, qualify every lead, and only get paid when you make a sale.

This keeps our priorities 100% aligned:We don’t flood you with junk leads just to hit a quota We don’t pass on time-wasters...

We only send leads that have a strong chance of closingOur leads are pre-qualified by phone and delivered to installers within minutes. These are high-intent residential and commercial enquiries, UK and Ireland-wide — not random form fills.

The results speak for themselves:20–25% of our leads convert to sales.This model works because our leads convert. Consistently. Installers close deal after deal without any upfront risk. We win when you win — and that’s exactly how it should be.

2. Sales Process Optimisation

Because leads are only as good as the system you’ve got to close them — and that’s where most installers fall short.

‍We’ve worked with over 70 installers, and we’ve seen the same patterns over and over again. Most deals don’t fall through because the leads are weak — they fall through because the process is.Slow follow-ups. Delayed quotes. Poor communication. Surveys that get pushed back a week too long.

It all adds up — and it kills conversion.Because we work with so many installers, we have a real-time view of what works in the market. We know how your follow-up process should shift depending on the customer type, where they are in the buying journey, and what kind of system they’re looking for.

We coach every installer we work with — at no cost — on how to tighten things up. The faster you close, the more money you make. And since we’re commission-only, that means the more we make too.We’re not here to drown you in theory. We’ll show you what actually works — and help you put it into practice fast.

3. Bespoke CRM’s

Because spreadsheets and guesswork don’t scale.

‍Some of our top-performing installers are still running their follow-ups through spreadsheets or bare-minimum CRMs. It works… until it doesn’t. As lead volume grows, follow-ups slip, quotes get delayed, and conversion rates drop off a cliff.

That’s why we’re building a bespoke CRM — designed specifically for solar installers who are scaling fast and can’t afford to miss opportunities.Each build will be fully customised to the installer’s needs — built from scratch, not off-the-shelf templates. It includes everything we use in-house: SMS and email follow-ups, personalised messaging, review gathering, pipeline tracking, reminders, reactivation campaigns — all pre-built to help you stay consistent and close more deals.

This won’t be another overpriced system with 50 features you’ll never use. We’ve spent 3+ years fine-tuning our own CRM and we’re packaging the parts that actually move the needle.Because each CRM is built custom, we only have capacity to take on a few builds each month.

We’re launching soon. If missed follow-ups are costing you sales, join the waitlist and fix it before it scales out of control.

Our FAQ's

I want to become a partner — how do I get started?

We don’t work with just anyone. Every installer goes through a vetting process to make sure they can genuinely convert the leads we provide.If you’re a quality-first installer with the right accreditations and a solid reputation, start by filling out the application form. We’ll review your application and get in touch if it’s a good fit.

How do I know I’m not paying for leads that won’t make me money?

Simple — you don’t pay anything until you’re already making money.No upfront costs. No ‘credits’. No refund forms. We take 100% of the risk. If you don’t make sales, you don’t owe a penny.

Can any business become a Synergy Lead partner?

No — and that’s intentional.Because we fund the ad spend and only get paid when you do, we’re selective about who we work with. We turn away around 2 out of every 3 applicants.

To be considered, your business must have:
– MCS, HIES or RECC accreditation
– A 4.5+ star Google rating (with 30+ reviews)
– At least two years of trading history
– A consultative (not pushy) sales approach
– A solid follow-up process in place

Bonus points if you’re Trustmark certified, a Which? Trusted Trader, Tesla Premium Installer or EPVS approved.

Why don’t you charge per lead like other companies?

We do offer paid leads — but for our commission-only model, we take a different approach.Most lead gen companies focus on volume: the more leads they sell, the more they make — regardless of results. That can work in some cases, but often leads to low-intent enquiries and high churn.Our model flips the incentive. We only get paid if you win the deal, so we’re fully aligned with your success — and focused on quality over quantity.

What kind of leads do you generate — and how qualified are they?

Every lead is qualified by a real person over the phone. We confirm they’re a homeowner, check project intent, budget, and timeframe — and only pass them on if they’re ready to speak with an installer.No time-wasters. Just serious, sales-ready conversations.

What happens if a lead doesn’t answer or goes cold?

No lead source has a 100% contact rate — but every lead we send is qualified by phone and expects to hear from you.Still, follow-up matters. The best results come from consistent outreach over 5–7 days using calls, texts, and emails. If you don’t have a system for that, we’ll help you build one.