About Us - Synergy Advertising

September 2022

I launched Synergy Advertising in the final year of my Chemical Engineering degree.

The last year was a grind. Balancing a start-up with a full-time degree meant long days, late nights, and sacrificing most of my social life. Playing international hockey had taught me how to manage pressure — but nothing quite prepared me for how much this would take.

After thousands of cold calls, I started landing more clients. Positive testimonials rolled in. Momentum was building.
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June 2023

I graduated with a first-class degree, but life in a lab coat wasn’t for me. Instead, I doubled down on my agency.

The Breakthrough

After thousands of cold calls, I started landing more clients. Positive testimonials rolled in. Momentum was building.

September 2023

In an unexpected turn of events, I received compelling offers from two separate clients.

1️⃣ One client wanted me to lead their solar sales and marketing division from within their company

2️⃣ Another client offered to hand over their entire solar company, as they were preparing for retirement.

After much negotiation, I took the leap with option one—a decision that would change everything.

Inside the Solar Industry

While running my agency after hours and on weekends, I got hands-on inside a real solar company — and saw exactly how everything works:
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‍Installation
logistics
Tricky customers
Lead generation
Faulty products
Commissions
Paperwork
Marketing
DNOs
Sales
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‍I even produced a YouTube video while I was there for the launch of the Enphase iQ 5P battery — and if nothing else, it’s a good way to get used to my Northern Irish accent before we speak.

Most importantly, I saw firsthand how solar companies buy leads

The Problem with Most Solar Leads ??

While working inside a solar company, I saw firsthand how leads were actually bought — and what companies were really getting for their money.

They were sourcing from multiple providers — many I already knew. But when I tried selling those leads myself, I couldn’t believe what I was seeing.

Low usage.
Unverified details.
No-show customers.
And one “UK-based” lead?

Over 4,000 miles off target.

‍Despite huge demand, most installers were burning through providers in under 3 months. It was the same cycle, again and again: try one, get disappointed, move to the next.The alternative?

Ad agencies charging £1,000s in retainers — without even guaranteeing leads.There had to be a better way.

The Birth of a New Lead Gen Model

🚀 SYNERGY

By Christmas 2023, I knew it was time to take what I had learned and rebuild my agency from the ground up.

🚀 In January 2024, I launched my new paid lead generation model, backed by a Northern Irish client who funded the initial setup.

I had no idea what to expect.

7 minutes after the ads went live, the first lead came in. Then another. And another. By the end of Month 1, that same client had made £57,050 in sales.

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Excited, I took the results to clients across England, Scotland, and Wales.

But installers were sceptical — and rightly so. Even with live sales notifications coming through, most had been burned too many times to trust another lead gen source.

Following multiple requests from installers, and despite strong advice from mentors not to, I made a call that changed everything:

‍I started sending the leads for free.

Feb 202: The Commission Only Model Was Born

With this model:
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✅ We cover the ad spend
✅ We qualify the leads
✅ We take the risk
✅ Installers just have to sell
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This offer was immensely popular—very few turned down free leads.But there was one problem…It was wildly unprofitable for us

The Missing Piece: Finding the Right Installers.

The leads were solid — but they weren’t converting with the original installers. That’s when we realised something important:

The companies that say: “If your leads are so good, why not just send them for free?”are usually the ones least equipped to close them.

They lacked follow-up.
The pricing wasn’t competitive.
The customer journey just wasn’t there.

So we raised the bar.We started partnering with installers who had:
✔ Stronger reputations
✔ A proper sales process
✔ Competitive offers
✔ Solid reviews and experience
✔ Better Products

Slowly but surely, the sales started to roll in.

Where We Are Now

In 2024 alone, we’ve generated 6,893 leads — the majority passed to installers completely free of charge..
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A Note from the Founder

Today, we provide:
☀️ Residential solar leads
🏢 Commercial solar leads
🔥 Heat pump leads

We now work with 70+ vetted installers across the UK and Ireland.

💡 Think you’d be a good fit?
‍Apply to join our installer network →

‍Building the UK’s #1 commission-only solar lead generation company wouldn’t have been possible without the installers who took a chance on us.

To every installer who backed what we’re building, picked up the phone, and turned leads into real sales — thank you.

You’ve proven that with the right opportunities, the right mindset, and the customer’s best interest at heart, it’s more than possible to thrive in a competitive market.

We’re just getting started.
— Conor Quinn

Testimonial - Solar Star Power

“Best leads we’ve had in 14 years” — £300K closed with no upfront cost. Read more...

“Best leads we’ve had in 14 years” — £300K+ closed with no upfront cost. After more than a decade in the industry, Solar Star Power had tried every lead gen company out there.

The usual story? Shared leads, low intent, and a constant race against half a dozen other installers. By early 2024, they were done wasting time. What they needed wasn’t more leads — it was quality.

They joined us with zero upfront payment. No long contracts. Just a simple agreement: we only win if they do. With over 100 five-star reviews and highly competitive pricing, they were well-positioned to close — they just needed leads worth picking up the phone for. Within weeks, they were converting. So far, they’ve closed £300,000+ in revenue directly from our leads — and it’s still growing.“Conor’s quality of leads are far superior to any other we’ve tried during 14 years of business”...

Testimonial - Cahill Renwables

“"The leads were good — we just weren't working them the right way."” Read more...

“We weren’t getting bad leads — we were using the wrong approach” £350K+ closed after a follow-up process overhaul.Cahill Renewables joined us at the end of 2023 — sceptical but curious. Like many, they’d been stung by generic lead gen companies selling low-intent enquiries to anyone willing to pay.What got their attention? Our model. We only make money if our partners close deals — so we’re fully aligned from day one. Early results were mixed. The leads were coming in, but conversions weren’t landing.

We jumped on a few calls with their team and quickly spotted the issue: these weren’t casual browsers — they were ready-to-buy customers deep in the decision phase. They knew the system they wanted. Now, they just needed the right installer — fast. Cahill adapted. Fast follow-ups. Quotes within 24 hours. Surveys booked within the week.That shift changed everything. Since then, they’ve closed £350,000+ in sales — and are now one of our top-performing partners.

“We weren’t getting bad leads — we just needed to change how we handled them”

Testimonial - Eco Renewables Group

£100K+ closed in 3 months — built on speed, trust, and zero fluff

Eco Renewables Group came to us in early 2025. They had the fundamentals locked in — competitive pricing, excellent reviews, and a strong, consultative sales team. The problem? They just weren’t getting in front of enough serious buyers. When they did speak to a qualified, engaged customer (not one shopping around with seven other installers), they almost always closed the deal.

We got to work — feeding them high-quality leads from homeowners ready to move. One thing stood out fast: customers loved their same-day quotes. It positioned Eco as reliable, professional, and easy to deal with — exactly what buyers want when they’re near the end of their decision-making process.

In just 3 months, they’ve generated £100,000+ in closed business — with no sign of slowing down. To support their growth, we’re now building them a bespoke CRM — ensuring they maintain consistent follow-up, protect their conversion rates, and scale without dropping the ball.

Our FAQ's

I want to become a partner — how do I get started?

We don’t work with just anyone. Every installer goes through a vetting process to make sure they can genuinely convert the leads we provide.If you’re a quality-first installer with the right accreditations and a solid reputation, start by filling out the application form. We’ll review your application and get in touch if it’s a good fit.

How do I know I’m not paying for leads that won’t make me money?

Simple — you don’t pay anything until you’re already making money.No upfront costs. No ‘credits’. No refund forms. We take 100% of the risk. If you don’t make sales, you don’t owe a penny.

Can any business become a Synergy Lead partner?

No — and that’s intentional.Because we fund the ad spend and only get paid when you do, we’re selective about who we work with. We turn away around 2 out of every 3 applicants.

To be considered, your business must have:
– MCS, HIES or RECC accreditation
– A 4.5+ star Google rating (with 30+ reviews)
– At least two years of trading history
– A consultative (not pushy) sales approach
– A solid follow-up process in place

Bonus points if you’re Trustmark certified, a Which? Trusted Trader, Tesla Premium Installer or EPVS approved.

Why don’t you charge per lead like other companies?

We do offer paid leads — but for our commission-only model, we take a different approach.Most lead gen companies focus on volume: the more leads they sell, the more they make — regardless of results. That can work in some cases, but often leads to low-intent enquiries and high churn.Our model flips the incentive. We only get paid if you win the deal, so we’re fully aligned with your success — and focused on quality over quantity.

What kind of leads do you generate — and how qualified are they?

Every lead is qualified by a real person over the phone. We confirm they’re a homeowner, check project intent, budget, and timeframe — and only pass them on if they’re ready to speak with an installer.No time-wasters. Just serious, sales-ready conversations.

What happens if a lead doesn’t answer or goes cold?

No lead source has a 100% contact rate — but every lead we send is qualified by phone and expects to hear from you.Still, follow-up matters. The best results come from consistent outreach over 5–7 days using calls, texts, and emails. If you don’t have a system for that, we’ll help you build one.

From Chemical Engineering to Building the UK’s No.1 Commission Only Solar Lead Generation Company...

But it's not about us...

Our FAQ's