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Commission Only
Lead Generation
Our model is built for installers who are sick of low-converting leads and overpriced agencies. We phone-qualify every lead, so you only speak to serious buyers.No ad spend. No retainers. You only pay when you win the job.
Synergy Generates Sales for 70+ Installers across the UK and Ireland
In sales for our clients in the last 2 years - this is real money in our clients’ pockets, not just ‘pipeline value’ or projections.
We delivered over 6,800 leads last year, covering domestic solar, commercial solar, and Air Source Heat Pumps.
We had a client retention rate of 86% in 2024 - most lead providers lose clients in 3 months. We cover the ad-spend and every lead is phone qualified to save our installers time and stop you dealign with tire-kickers.
The Synergy Way
"At Synergy, we do things differently. Instead of just selling leads and walking away, we partner with our installers on a commission-only model — we take care of the ad spend, qualify every lead ourselves, and only earn when you close the deal. It keeps us accountable and focused on one thing: results. Over the past year, our leads have driven more than £2 million in closed sales. If our leads didn’t convert, we wouldn’t be in business."
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“Best leads we’ve had in 14 years” — £300K+ closed with no upfront cost. After more than a decade in the industry, Solar Star Power had tried every lead gen company out there.
The usual story? Shared leads, low intent, and a constant race against half a dozen other installers. By early 2024, they were done wasting time. What they needed wasn’t more leads — it was quality.
They joined us with zero upfront payment. No long contracts. Just a simple agreement: we only win if they do. With over 100 five-star reviews and highly competitive pricing, they were well-positioned to close — they just needed leads worth picking up the phone for. Within weeks, they were converting. So far, they’ve closed £300,000+ in revenue directly from our leads — and it’s still growing.“Conor’s quality of leads are far superior to any other we’ve tried during 14 years of business”...
“We weren’t getting bad leads — we were using the wrong approach” £350K+ closed after a follow-up process overhaul.Cahill Renewables joined us at the end of 2023 — sceptical but curious. Like many, they’d been stung by generic lead gen companies selling low-intent enquiries to anyone willing to pay.What got their attention? Our model. We only make money if our partners close deals — so we’re fully aligned from day one. Early results were mixed. The leads were coming in, but conversions weren’t landing.
We jumped on a few calls with their team and quickly spotted the issue: these weren’t casual browsers — they were ready-to-buy customers deep in the decision phase. They knew the system they wanted. Now, they just needed the right installer — fast. Cahill adapted. Fast follow-ups. Quotes within 24 hours. Surveys booked within the week.That shift changed everything. Since then, they’ve closed £350,000+ in sales — and are now one of our top-performing partners.
“We weren’t getting bad leads — we just needed to change how we handled them”
Eco Renewables Group came to us in early 2025. They had the fundamentals locked in — competitive pricing, excellent reviews, and a strong, consultative sales team. The problem? They just weren’t getting in front of enough serious buyers. When they did speak to a qualified, engaged customer (not one shopping around with seven other installers), they almost always closed the deal.
We got to work — feeding them high-quality leads from homeowners ready to move. One thing stood out fast: customers loved their same-day quotes. It positioned Eco as reliable, professional, and easy to deal with — exactly what buyers want when they’re near the end of their decision-making process.
In just 3 months, they’ve generated £100,000+ in closed business — with no sign of slowing down. To support their growth, we’re now building them a bespoke CRM — ensuring they maintain consistent follow-up, protect their conversion rates, and scale without dropping the ball.
Our Core Services
Commission Only
Solar Leads
We take all the risk. You only pay when you get paid.Most lead gen companies make their money whether you close or not. We don’t. With our commission-only model, you don’t pay a penny upfront.
Sales Process Optimisation
Because leads are only as good as the system you’ve got to close them — and that’s where most installers fall short.
Bespoke CRM’s Coming Soon
Because spreadsheets and guesswork don’t scale. Some of our top-performing installers are still running their follow-ups through spreadsheets or bare-minimum CRMs. It works… until it doesn’t.
Our FAQ's
We don’t work with just anyone. Every installer goes through a vetting process to make sure they can genuinely convert the leads we provide.If you’re a quality-first installer with the right accreditations and a solid reputation, start by filling out the application form. We’ll review your application and get in touch if it’s a good fit.
Simple — you don’t pay anything until you’re already making money.No upfront costs. No ‘credits’. No refund forms. We take 100% of the risk. If you don’t make sales, you don’t owe a penny.
No — and that’s intentional.Because we fund the ad spend and only get paid when you do, we’re selective about who we work with. We turn away around 2 out of every 3 applicants.
To be considered, your business must have:
– MCS, HIES or RECC accreditation
– A 4.5+ star Google rating (with 30+ reviews)
– At least two years of trading history
– A consultative (not pushy) sales approach
– A solid follow-up process in place
Bonus points if you’re Trustmark certified, a Which? Trusted Trader, Tesla Premium Installer or EPVS approved.
We do offer paid leads — but for our commission-only model, we take a different approach.Most lead gen companies focus on volume: the more leads they sell, the more they make — regardless of results. That can work in some cases, but often leads to low-intent enquiries and high churn.Our model flips the incentive. We only get paid if you win the deal, so we’re fully aligned with your success — and focused on quality over quantity.
Every lead is qualified by a real person over the phone. We confirm they’re a homeowner, check project intent, budget, and timeframe — and only pass them on if they’re ready to speak with an installer.No time-wasters. Just serious, sales-ready conversations.
No lead source has a 100% contact rate — but every lead we send is qualified by phone and expects to hear from you.Still, follow-up matters. The best results come from consistent outreach over 5–7 days using calls, texts, and emails. If you don’t have a system for that, we’ll help you build one.
We’ve worked with over 70 UK solar companies generating more than £180 million in revenue a year — and we’ve seen exactly what separates the top installers from the rest.This free guide distills the 33 most costly mistakes we see across the industry — and shows the changes top installers are making to close more deals, protect their margins, and grow profitably in 2025.